Joe Burton

I'm Joe Burton, Founder and CEO of Whil, a digital health & wellness training platform

Joe Burton's Bio:

Joe Burton's Experience:

• Founder and CEO at Whil Concepts Inc.

  June 2014 - Present | San Francisco, CA

  Whil is a digital health & wellness platform offering guided mind & body training solutions for individuals and organizations. Our mission is to help everyone live healthier, happier and more engaged lives. We work with some of the world's best teachers in mindfulness, yoga and leadership training. Our growing catalog of 600+ mindfulness-training sessions helps users focus and live in the moment, alleviating stress and anxiety. We are committed to giving away one product for every one that we sell, with an additional 10% of sales from our young adult products going to support our charitable partners. Our lead investors are the founders of LuLuLemon. Oh, and every company party ends with a dance-off. Know that.

• Investor, Board Advisor at Refresh Body

  June 2014 - Present | New York, NY

  Refresh is the leader in live on-site corporate training. World-class practitioners. On demand. On location. Customized live training to serve your employees, community and culture. Companies and individuals use our app to book live on-site training anytime, anywhere. Book world-class practitioners for mindfulness, yoga / pilates and massage from your computer or any mobile device.

• President / Board Advisor at HEADSPACE Inc

  June 2013 - June 2014

  Headspace is "Meditation for Modern Living", a technology subscription business with ground breaking content for a healthier and happier mind. Our mobile apps combine science and technology making meditation easy-to-learn, fun-to-do, and relevant to your everyday life. Headspace is backed by Bridge Builders Collaborative.

• President / Board Advisor at HEADSPACE Inc

  June 2013 - June 2014

  Headspace is "Meditation for Modern Living", a technology subscription business with ground breaking content for a healthier and happier mind. Our mobile apps combine science and technology making meditation easy-to-learn, fun-to-do, and relevant to your everyday life. Headspace is backed by Bridge Builders Collaborative. Served as a Board Advisor from June - September 2013 and as President thereafter. I remain a shareholder/investor.

• Board Advisor at HEADSPACE Inc

  June 2013 - October 2013

  Headspace is "Meditation for Modern Living", a technology subscription business with ground breaking content for a healthier and happier mind. Our mobile apps combine science and technology making meditation easy-to-learn, fun-to-do, and relevant to your everyday life.

• President & COO at SocialChorus

  October 2011 - October 2013

  SocialChorus is a SaaS technology platform and marketing services company. Our platform drives scaleable social word-of-mouth marketing programs across blogs and all major social networks. Our customers utilize our cloud-based platform to automate the social word-of-mouth marketing process: Inviting their most influential advocates into branded experiences. Sharing content and driving storytelling around their brand (content, endorsements, recommendations, etc.). Tracking real-time analytics. Optimizing across channels. And building direct, always-on relationships with hundreds or thousands of their most influential advocates We are working with over 25 Fortune 500 brands including PepsiCo, 3M, Intel, Microsoft and HTC. Backed by Kohlberg Ventures, SocialChorus has offices in New York City and San Francisco. http://socialchorus.com @SocialChorus

• President & COO at SocialChorus

  October 2011 - October 2013

  SocialChorus is a SaaS technology platform and marketing services company. Our platform drives scaleable social word-of-mouth marketing programs across blogs and all major social networks. Our customers utilize our cloud-based platform to automate the social word-of-mouth marketing process: Inviting their most influential advocates into branded experiences. Sharing content and driving storytelling around their brand (content, endorsements, recommendations, etc.). Tracking real-time analytics. Optimizing across channels. And building direct, always-on relationships with hundreds or thousands of their most influential advocates We are working with over 25 Fortune 500 brands including PepsiCo, 3M, Intel, Microsoft and HTC. Backed by Kohlberg Ventures, SocialChorus has offices in New York City and San Francisco. http://socialchorus.com @SocialChorus

• Board Advisor at AUDACIOUS

  October 2010 - January 2013

  Advisor to a startup strategic & creative marketing services agency serving Fortune 500 brands. Audacious became part of agency, Naked in January, 2013.

• Board Advisor at AUDACIOUS

  October 2010 - January 2013

  Advisor to a startup strategic & creative marketing services agency serving Fortune 500 brands. Audacious became part of agency, Naked in January, 2013.

• Entrepreneur at Entrepreneur

  July 2009 - October 2011

  Entrepreneur, launched and sold MyDaddyU, LLC a company producing educational materials to help men become better fathers. Provided strategic, operational & financial consulting services to digital and social media startups.

• President at Burton Consulting, LLC

  July 2009 - October 2011

  Provided strategic, operational & financial consulting services to digital and social media startups. Entrepreneur, launched and sold MyDaddyU, LLC a company producing educational materials to help men become better fathers.

• Entrepreneur at Entrepreneur

  July 2009 - October 2011

  Entrepreneur, launched and sold MyDaddyU, LLC a company producing educational materials to help men become better fathers. Provided strategic, operational & financial consulting services to digital and social media startups.

• EVP, Chief Operating Officer at McCann Worldgroup

  April 2006 - June 2009

  Worked across all McCann Wolrdgroup entities (McCann Erickson, Universal McCann, MRM Worldwide, Momentum, Ansible Mobile, etc.) while running the global P&L and operations for the Microsoft, HP and Nortel businesses. o Turned around breakeven global operation for $1.5B marketing communications relationship spanning 1,750 personnel and five companies. o Transformed $160M global headquarters office into a digital center of excellence by restructuring operations, consolidating facilities, and renegotiating contracts. o Launched $30M digital production business (McCann EXP). o Refocused global organization to launch digital capabilities forecasted at $300M annually.

• EVP, Chief Operating Officer at McCann Worldgroup

  April 2006 - June 2009

  Worked across all McCann Wolrdgroup entities (McCann Erickson, Universal McCann, MRM Worldwide, Momentum, Ansible Mobile, etc.) while running the global P&L and operations for the Microsoft, HP and Nortel businesses. • Turned around breakeven global operation for $1.5B marketing communications relationship spanning 1,750 personnel and five companies. • Transformed $160M global headquarters office into a digital center of excellence by restructuring operations, consolidating facilities, and renegotiating contracts. • Launched $30M digital production business (McCann EXP). • Refocused global organization to launch digital capabilities forecasted at $300M annually.

• EVP, Chief Operating Officer at McCann Worldgroup

  April 2006 - June 2009

  Worked across all McCann Wolrdgroup entities (McCann Erickson, Universal McCann, MRM Worldwide, Momentum, Ansible Mobile, etc.) while running the global P&L and operations for the Microsoft, HP and Nortel businesses. o Turned around breakeven global operation for $1.5B marketing communications relationship spanning 1,750 personnel and five companies. o Transformed $160M global headquarters office into a digital center of excellence by restructuring operations, consolidating facilities, and renegotiating contracts. o Launched $30M digital production business (McCann EXP). o Refocused global organization to launch digital capabilities forecasted at $300M annually.

• COO at OgilvyOne, Worldwide (WPP)

  November 2005 - April 2006

  o Oversaw global finance and operations for $500M direct and interactive marketing communications company; held direct P&L responsibility for IBM and American Express accounts. o Collaborated with board of directors on strategy for global digital service offerings.

• COO at OgilvyOne, Worldwide (WPP)

  November 2005 - April 2006

  o Oversaw global finance and operations for $500M direct and interactive marketing communications company; held direct P&L responsibility for IBM and American Express accounts. o Collaborated with board of directors on strategy for global digital service offerings.

• COO at OgilvyOne, Worldwide (WPP)

  November 2005 - April 2006

  • Oversaw global finance and operations for $500M direct and interactive marketing communications company; held direct P&L responsibility for IBM and American Express accounts. • Collaborated with board of directors on strategy for global digital service offerings.

• Managing Director, Global Brands Business Affairs at Ogilvy & Mather (WPP)

  April 2004 - November 2005

  • Managed $300M in global financial/operational relationships across five Ogilvy & Mather companies for IBM, American Express, and Lenovo Group; increased margins 25%. • Renegotiated global $200M IBM contract, regaining trust and 10% growth.

• Managing Director, Global Brands Business Affairs at Ogilvy & Mather (WPP)

  April 2004 - November 2005

  o Managed $300M in global financial/operational relationships across five Ogilvy & Mather companies for IBM, American Express, and Lenovo Group; increased margins 25%. o Renegotiated global $200M IBM contract, regaining trust and 10% growth.

• Managing Director, Global Brands Business Affairs at Ogilvy & Mather (WPP)

  April 2004 - November 2005

  o Managed $300M in global financial/operational relationships across five Ogilvy & Mather companies for IBM, American Express, and Lenovo Group; increased margins 25%. o Renegotiated global $200M IBM contract, regaining trust and 10% growth.

• EVP CFO, North America at Mediaedge:cia (WPP)

  January 2000 - April 2004

  • Pioneered unbundling of media operations from Young & Rubicam; supervised 750-person agency with $4B in billings and 7 diverse companies operating in 15 U.S. cities. • Co-built $25M digital media agency, “The Digital Edge.” • Increased margins 50%; headed North America integration of $600M CIA acquisition.

• EVP CFO, North America at Mediaedge:cia (WPP)

  January 2000 - April 2004

  o Pioneered unbundling of media operations from Young & Rubicam; supervised 750-person agency with $4B in billings and 7 diverse companies operating in 15 U.S. cities. o Co-built $25M digital media agency, "The Digital Edge." o Increased margins 50%; headed North America integration of $600M CIA acquisition.

• EVP CFO, North America at Mediaedge:cia (WPP)

  January 2000 - April 2004

  o Pioneered unbundling of media operations from Young & Rubicam; supervised 750-person agency with $4B in billings and 7 diverse companies operating in 15 U.S. cities. o Co-built $25M digital media agency, "The Digital Edge." o Increased margins 50%; headed North America integration of $600M CIA acquisition.

• Director of Financial Operations, Mergers & Acquisitions at Young & Rubicam Advertising (WPP)

  July 1998 - January 2000

  o Automated financial systems, benchmarking, and reporting to drive 20% global improvement in post IPO results; completed acquisitions in Japan and Argentina.

• Director of Financial Operations, Mergers & Acquisitions at Young & Rubicam Advertising (WPP)

  July 1998 - January 2000

  • Automated financial systems, benchmarking, and reporting to drive 20% global improvement in post IPO results; completed acquisitions in Japan and Argentina.

• Director of Financial Operations, Mergers & Acquisitions at Young & Rubicam Advertising (WPP)

  July 1998 - January 2000

  o Automated financial systems, benchmarking, and reporting to drive 20% global improvement in post IPO results; completed acquisitions in Japan and Argentina.

• Director of Financial Planning & Analysis at CBS Corporation

  July 1996 - July 1998

  o Steered financial operations for $4.5B TV network; reduced annual operating costs $100M. o Led due diligence for $1.6B acquisition of Gaylord Entertainment and $415M sale of Westinghouse Security Systems.

• Director of Financial Planning & Analysis at CBS Corporation

  July 1996 - July 1998

  o Steered financial operations for $4.5B TV network; reduced annual operating costs $100M. o Led due diligence for $1.6B acquisition of Gaylord Entertainment and $415M sale of Westinghouse Security Systems.

• Director of Financial Planning & Analysis at CBS Corporation

  July 1996 - July 1998

  • Steered financial operations for $4.5B TV network; reduced annual operating costs $100M. • Led due diligence for $1.6B acquisition of Gaylord Entertainment and $415M sale of Westinghouse Security Systems.

• Manager - Global Entertainment, Media & Communications Practice at Price Waterhouse

  May 1989 - June 1996

  o Conducted audit and consulting engagements; specialized in litigation support, M&A, and turnarounds.

• Manager - Global Entertainment, Media & Communications Practice at Price Waterhouse

  May 1989 - June 1996

  • Conducted audit and consulting engagements; specialized in litigation support, M&A, and turnarounds.

• Manager - Global Entertainment, Media & Communications Practice at Price Waterhouse

  May 1989 - June 1996

  o Conducted audit and consulting engagements; specialized in litigation support, M&A, and turnarounds.

• Investor, Board Advisor at CreativeWorx

  April 2013

  CreativeWorx is a cloud-based productivity software platform focused on the professional services industry. Their initial product, Time Tracker, automates the time reporting process via APIs into employee workflow tools (the Adobe suite, Microsoft Office, email, cell phones, VOIP, etc.). In addition to freeing up employee and management time, the result is highly accurate, data-driven insights that help individuals and organizations capture more revenue, reduce costs, streamline processes and have better visibility into their operations. Real-time data for On Demand business.

• Board Member at Social Media Advertising Consortium

  September 2012

  SMAC is a social media industry association that fosters collaboration throughout the entire social media ecosystem. SMAC members are ground breakers, entrepreneurs and thought leaders. This community fosters an environment of innovation and expertise in social media, with an emphasis on new business opportunities, knowledge and creating business relationships. Our objectives are to educate member companies on issues and trends in social media, leverage social media thought-leaders to drive business opportunities for member companies and showcase social media best practices for member companies. The SMAC Board includes the social media industry thought leaders representing brands, agencies and social media industry partners.

• President & COO at SocialChorus

  October 2011

  President & COO of a social media company with deep experience in launching and running global traditional and digital marketing and media companies. SocialChorus helps brands create authentic, enduring, and direct relationships with influencers, fans and followers. Our proprietary platform powers social activation at scale and delivers measurable social outcomes and marketing ROI. We are a social IRM SaaS & activation services company.

• Board Advisor at AUDACIOUS

  October 2010

  Advisor to a startup strategic & creative marketing services agency serving Fortune 500 brands.

• Board Member at Social Media Advertising Consortium

  September 2012

  SMAC is a social media industry association that fosters collaboration throughout the entire social media ecosystem. SMAC members are ground breakers, entrepreneurs and thought leaders. This community fosters an environment of innovation and expertise in social media, with an emphasis on new business opportunities, knowledge and creating business relationships. Our objectives are to educate member companies on issues and trends in social media, leverage social media thought-leaders to drive business opportunities for member companies and showcase social media best practices for member companies. The SMAC Board includes the social media industry thought leaders representing brands, agencies and social media industry partners.

• Investor, Board Advisor at SocialChorus

  October 2013

  SocialChorus is a SaaS technology platform and marketing services company. Their platform drives scaleable social word-of-mouth marketing programs across blogs and all major social networks. The company works with over 25 Fortune 500 brands including PepsiCo, 3M, Intel, Microsoft and HTC. Backed by Kohlberg Ventures, SocialChorus is located in San Francisco. http://socialchorus.com @SocialChorus

• Investor, Board Advisor at CreativeWorx

  April 2013

  CreativeWorx is a cloud-based productivity software platform focused on the professional services industry. Their initial product, Time Tracker, automates the time reporting process via APIs into employee workflow tools (the Adobe suite, Microsoft Office, email, cell phones, VOIP, etc.). In addition to freeing up employee and management time, the result is highly accurate, data-driven insights that help individuals and organizations capture more revenue, reduce costs, streamline processes and have better visibility into their operations. Real-time data for On Demand business.

• Investor, Board Advisor at SocialChorus

  October 2013

  SocialChorus is a SaaS technology platform and marketing services company. Their platform drives scaleable social word-of-mouth marketing programs across blogs and all major social networks. The company works with over 25 Fortune 500 brands including PepsiCo, 3M, Intel, Microsoft and HTC. Backed by Kohlberg Ventures, SocialChorus is located in San Francisco. http://socialchorus.com @SocialChorus

• Investor, Board Advisor at Free All Media, LLC

  April 2013

  FreeAllMedia.com is a new content service that provides fans with legally downloadable high-quality digital content (music, video, books, etc.) that are advertiser-paid and unrestricted (DRM-free). In exchange for watching brief video commercial or performing an action such as 'Liking' a brand's Facebook Fan page, fans receive a permanent, high-quality download which you can enjoy anytime, anywhere with no further advertising or restrictions. There is no software required for the service. All content is paid for by the Sponsors. All Artists, publishers, etc. featured on FAM are rightfully paid for every piece of content downloaded.

Joe Burton's Education:

• Harvard Business School

  2000 – 2000
  PMD75

• Harvard Business School

  2000 – 2000
  PMD75

• Harvard Business School

  2000 – 2000
  PMD75

• Duquesne University

  1986 – 1990
  BSBA
  Concentration: Accounting / Communications

• Duquesne University

  1986 – 1990
  BSBA
  Concentration: Accounting / Communications

• Duquesne University

  1986 – 1990
  BSBA
  Concentration: Accounting / Communications

• Peabody High School

  1982 – 1986

• Peabody High School

  1982 – 1986
  High School

• Peabody High School

  1982 – 1986
  High School

Joe Burton's Interests & Activities: